Promenade Saucon Valley Announces Addition of Norman’s Hallmark
Promenade Saucon Valley Announces Addition of Norman’s Hallmark
Lifestyle Shopping Center Enhances Its Retail Offerings with One of the Largest Hallmark Gold Crown Stores on the Eastern Seaboard
CENTER VALLEY, Pa. – September 4, 2025 – Promenade Saucon Valley, an open-air lifestyle shopping center in Center Valley, Pennsylvania (www.promenadesauconvalley.com), today announced the addition of Norman’s Hallmark (https://normanshallmark.com), one of the largest Hallmark Gold Crown retailers on the eastern seaboard. The new 5,290-square-foot store, expected to open before the end of the year, will be located between Capital Blue Cross Connect and Bath & Body Works.
Norman’s Hallmark, an employee-owned company with 85 years of experience, operates 100 locations across Pennsylvania, New Jersey, Delaware and Maryland. Beginning as a single Trenton, N.J., shop, the company has become a leader in the cards and gifting industry, featuring Hallmark cards for every occasion, Keepsake Ornaments, and a wide selection of gifts, home décor, fashion, books, stationery, games and gourmet items. Partnering with popular brands such as Vera Bradley, Willow Tree, Mud Pie, Life is Good and Scout Bags, Norman’s provides memorable gifts for birthdays, weddings, holidays and everyday celebrations.
“We are thrilled that Norman’s Hallmark has chosen Promenade Saucon Valley for its newest location,” says Patrick Turner, general manager of Promenade Saucon Valley. “With its reputation for high-quality meaningful gifts, Norman’s fits perfectly with our commitment to offering a premier shopping and lifestyle experience. The addition of Norman’s Hallmark enhances our Main Street-style atmosphere and gives the community even more reasons to visit and celebrate life’s special moments here at Promenade Saucon Valley.”
“Norman’s Hallmark has been interested in becoming part of Promenade Saucon Valley for many years,” says Howard Henschel, Norman’s president and chief executive officer. “This is a high-quality lifestyle center in a phenomenal location with a quality assortment of nationally recognized restaurants and retailers. It’s an exciting place for us to be as we expand Norman’s store portfolio in the Lehigh Valley market.”
Today’s news comes on the heels of a string of successes in which Promenade Saucon Valley has significantly expanded its tenant roster with the addition of Sephora (coming in Spring 2026), Mental Strength Ritual (coming in early 2026), and Barley Creek Taproom and Good Shepherd Rehabilitation (each coming this fall). Other recent additions include Color Me Mine, Relux, Luxe Events & Designs, The Hive and Dolly’s Dressing Room – all open now.
About Norman’s Hallmark
Following a 22-store portfolio acquisition in 2025, employee-owned Norman’s Hallmark currently operates 100 locations. With roots dating back 85 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and Maryland; it also maintains a strong ecommerce presence. Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Warmies, Vera Bradley, Nora Fleming, Life is Good, Scout Bags, Willow Tree, Tervis, Asher’s Chocolates, Mud Pie, and Stonewall Kitchen, amongst many others. To learn more, visit https://normanshallmark.com or follow Norman’s Hallmark on Facebook, Instagram and LinkedIn.
About Promenade Saucon Valley
The Lehigh Valley’s premier outdoor lifestyle center, Promenade Saucon Valley in Center Valley, Pennsylvania, features a unique blend of more than 50 national retailers, one-of-a-kind boutiques, top-notch eateries and entertainment destinations all located in a beautiful, mountainside setting. The center’s Main Street has a small-town feel complete with water fountains, fire pits, gathering areas, a stone gazebo, a grand platform event stage, and a Town Square surrounded by amphitheater-style seating. At Promenade Saucon Valley, guests will enjoy the ambiance, convenience and unparalleled collection of dining, retail and entertainment options. To learn more, visit the shopping center’s website at www.promenadesauconvalley.com or follow Promenade Saucon Valley on Facebook, Instagram, Tiktok, YouTube and LinkedIn.
Media Contacts:
Deborah Blackford
Blackford & Associates
On behalf of Promenade Saucon Valley
714-280-8765
Karen Franse
Blackford & Associates
On behalf of Promenade Saucon Valley
386-649-1887
Carmen Herlihy
Blackford & Associates
On behalf of Promenade Saucon Valley
646-770-2623
Maxine Aviles
Caryl Communications
On behalf of Norman’s Hallmark
201-796-7788